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Good times ahead.


Something Worth Sharing

Winning is not everything. Speed is optional. Pregnancy is relatable.

I have to believe that a very large portion of runners today are not paying attention to podium finishers' footwear, but I'm not in that business. I could be wrong. But what kind of math does it take for Nike and Asics to treat pregnancies like injuries and reduce or suspend pay during that time?

If pro athletes are still willing to represent the brand in the press and on the sidelines, are they not just as valuable? In this age of celebrating vulnerability, I'm betting that Altra's gut is right. Runners are human. Runners take breaks. Runners are loyal to those who understand them. If a brand is willing to drop our running heroes that quickly, I wonder how they feel about us common people?

All the more reason to love my Altras.


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