PETER BYSSHE
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ID Gum Launch
Coached design & client teams to the breakthrough that made this packaging concept possible; 90 packs per printer sheet.
Crown Royal Brand Strategy & Design
Coached brand team through design of three out of five new product launches in the Crown Royal family
The Nantucket Project
Coached leadership through ongoing engagement tools like this
The Nantucket Project
100 Words for Change
Chloe's Rebrand and Culture Strategy
Coached executive team through a full company rebrand and design
Belvita US Launch
Client & Strategy director for packaging for launching in the US
Ritz-Carlton Central Park
Coached Executive Team on "reach goal" setting
Maidenform Brand Focus
Coached executive team through brand reevaluation
Spruce & Bond Rebrand
Coached executives & employees through a reimagination of their brand, products, pricing, hiring & culture
Morgans Hotel Group Training Program
Coached leadership on brand strategy and rewrote the new employee training program
The Nantucket Project
Coached leadership through ongoing engagement tools like this
Sprite / NBA Media Strategy
Managed media relations across more than 150 countries
Western Digital Packaging Innovation
Design Strategy. We decided that people had a "Book" shaped hole in their lives.
Kraft Foods Design Thinking Advocacy
Coached business & design executives across eight brands on three campuses
Prima Studio Leadership Coaching
Coached founders and PR firm through 18 month business logistics plan
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