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Good times ahead.

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Same Advice

1. Awareness

2. Story

3. Consideration

4. Trigger

5. Usage

6. Satisfaction

7. Loyalty

8. Advocacy


For nearly 20 years I’ve had the same framework.


It’s worked successfully for many of the world‘s top 10 companies like Coca-Cola, Exxon-Mobil, DuPont and Intel as well as the tiniest of companies and even students trying to understand how they will make their mark on this world.

Drop a comment for further explanation. It fascinates me daily and I’d love to share.