Skanska is a construction company that went beyond simply taking pride in its culture of safety to naming it: "Care for Life Culture".
Say it like it is.
The idea of a safety culture and all that it represents can be too easily dismissed, but there's really no escaping "care for life culture".
It also acts as a tool for advocacy.
"Care for life" provides the indisputable language needed to open meaningful discussions about the actions required to keep people safe.
I'm on the search for examples that are any better than that.
My own "Articulate Expectations Culture" doesn't have the same ring to it . . .