Seth Godin use of the word "Craftsperson" was a brilliant stroke of poetry. It was part of a post that listed 5 way that people "contribute". Simple enough right?
"A Craftsperson [uses their] hands or a keyboard to do unique work that others can't (or won't)." This type of contributor is Seth's sweet spot audience, but rather than use the more banal terms of "creative" or "designer," he used a word that commands universal respect, and then made it gender neutral.
This is the sort of nuance he has learned from writing every day.