PRACTICUM IN BRAND CULTURE BUILDING
Inviting students behind the scenes of brand culture consultants in an effort to not only humanize intimidating large corporate cultures, but also to arm students with tools to objectively observe and evaluate cultures or contribute, manage and build-from-scratch smaller cultures in which they may find themselves after graduating.
This course is based on a practice of using the design process to develop solutions for emotionally driven business challenges. This process is messy and uncertain and it requires us to learn how to be present, ready, and able to learn from those uncertain moments that we would have missed had we approached the challenge more linearly.
In the last decade there has been a small chorus singing that an MFA the new MBA… This course will certainly leave students thinking that there might be some truth to that.
2018 Student Feedback